Farmers Illustrated2010/10/08

well-designed!

This is a monthly free paper that JA (Japan Agricultural Cooperatives) Fukuoka distributes at farmers markets that it organises. One of periodical literatures that I look forward to reading.

 

The 8-page brochure has some interesting sections through which you can have a peep into farming world.

 

‘Farmer of the Month’

Farmer of the month

Every month, a farmer appears and talks about his/her passion for his/her crops, which makes their crops look even more attractive and appetising. As everything sold in JA farmers markets carries its producer’s name, you can choose a vegetable with its background story.

 

‘Recipe of the Month’

These articles used to be amusing because some of the recipes were written by farmers’ wives who wish to ‘modernise’ their dishes, and ended in somewhat surreal recipes. I can’t remember exactly what they were—probably quite unusual combinations of vegetables and seasoning…maybe now such recipes can be found in some Internet recipe sites where housewives are posting their signature dishes.

Anyway, now the recipes are written by professional food writers, and look more edible, but not so interesting…sadly.

 

‘Event of the Month’

Dating party?

This month there is a meeting between young (and young-ish) male farmers and those who are interested in farming. But not everyone is allowed to join the meeting. You must be single, aged between 20 and 40, and female.  I am by no means qualified to take part in this exclusive dating party. Very disappointing!