The Least Useful Guide to Fukuoka

This supermarket chain definitely has its own style: non-perishable everyday food at an incredibly low price. You can’t expect extremely nice veggies or fashionable foods. And also there is no new product which is heavily advertised on TV. But you can get coffee beans, cooking oils, and tinned food, etc. at undoubtedly low price. As a result of recent government-approved deflation, many supermarkets started selling goods cheaper, but in terms of history, I think this chain is one of the Fukuoka's foremost discount supermarkets.
 

In fact, its marketing style hasn’t changed since I was ten-years old (um, some thirty years ago) while other chain stores were adopting trends of the moment (at one point they push their store brands, and at another time promote loyalty cards, oh, and don't forget eco bags). I guess this store focuses solely on the price. Simple and clear.

 I like this store for its unchanged no-frill and sensible approach. It even hasn’t changed the template of its leaflet.

Actually, this busy layout is just as same as what my mother used to study in detail every week. And so is the store layout. Cardboard boxes are everywhere, and the products are usually  in the middle of their ways to the shelves.

In short, the store is a bit messy.

I also love this little chaotic style – it feels more human than sophisticated store layouts strategically calculated to manipulate the shoppers’ psychology (eg. set expensive goods at eye-level.), don’t you think so?