Win Win Business2016/11/15

affordable donut

                        Choco Fashion Ball 37yen and

                        Coffee 216 yen

 

Mister Donuts sells donut holes. Actually, I am not sure whether this bitesize doughnut is really the by-product of  “proper” “holed” ones, though.

 

I think this newly introduced treat is a good idea for both us the consumer and the store.

We can enjoy a real doughnut with fewer calories (and less guilt) at a lower price. Plus, compared to its full-size version, wider area is covered with chocolate (important!). Meanwhile, the store can sell lucrative coffee in exchange for taking trouble to make miniature doughnuts. Also, I guess not so many people would need another cup of coffee to wash down this small bit (Mr Donuts offers bottomless coffee, as you may well know), which makes its coffee even more profitable.

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